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USER AGREEMENT

Welcome to Mattel! We’re so glad that you’re here. Please take a moment to read these terms because they explain the rules for accessing and using our games, content, apps, websites, platforms, live events, user-generated content, and services (we refer to these as our “Services”).

You agree to these terms whenever you access or use our Services. If you don’t agree, please don’t access or use our Services.

Last Updated: April 30, 2026
Company: Mattel, Inc. and its subsidiaries, including Fisher-Price, Inc. and American Girl Brands, LLC (we will refer to this group of companies as “Mattel,” “we,” “us,” or “our”)
Address: 333 Continental Blvd, El Segundo, CA 90245
Email: mgs-support@mattel.com

Key points - please read

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1. What this User Agreement covers

Summary: This User Agreement is the contract between you and Mattel for accessing and using our games, content, apps, websites, platforms, live events, user-generated content, and services. We refer to these as our “Services”. If you don’t agree to these terms, then don’t access or use the Services.

The Services are provided by Mattel. When you are presented with this User Agreement in the Services, you accept it by tapping or clicking “Accept” (or similar) or by continuing to access or use the Services. If you do not agree, do not click “Accept” or access or use the Services.

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2. Eligibility, age, and Limited Mode

Summary: Age eligibility varies by Service. You may not use a Service if you don’t meet the minimum age for that Service. If we learn that you are under the minimum age for that Service or feature, we may suspend or terminate your access (as allowed by law). Also, based on your age or location, we may allow access but restrict certain features (we refer to this as “Limited Mode”). Parents and guardians must provide consent for their child under the age of majority (which is usually 18 years old) depending on applicable law.

  • 2.1 Neutral age screen

    We may ask for your age to provide an age-appropriate experience and to comply with applicable law. This may include enforcing a Service’s minimum age or setting Limited Mode. When we ask about your age, you must provide accurate information.

  • 2.2 Minimum Age

    Some Services or specific features may have a minimum age requirement. The minimum age may vary by region. If you are under the minimum age for a Service or feature, you may not use it. If we learn that you are under the minimum age, we may restrict, suspend, or terminate your access, as allowed by law.

  • 2.3 Limited Mode

    Based on your age or location, some of our Services may switch you to Limited Mode automatically. Limited Mode may turn off or restrict features such as:
    • Chat, voice, UGC posting, profiles, marketplaces, trading, offerwalls, personalized ads, location sharing, and certain permissions. See Exhibit C (Limited Mode).

  • Limited Mode may include different restrictions for different age groups (for example, for children vs. teens) or different locations, and the restrictions may change as you get older or as we verify your age.

  • Depending on the Service and your age, we may require additional steps (such as age verification, parent or legal guardian permission, or other controls) before you can use certain features.

  • 2.4 Users under the age of majority (which is usually 18 years old)

    If you are under the age of majority where you live (which is usually 18 years old), you may use the Services only with the permission of your parent or legal guardian. Please ask your parent or legal guardian to review and explain this User Agreement to you.

    Depending on the Service or feature, we may require your parent or legal guardian to accept this User Agreement, consent to your use of the Services, and/or provide additional permissions or consents before you can use certain features. If the required steps aren’t completed, we may restrict, suspend, or terminate access to the affected Services or features to the extent permitted by law.

    By tapping “Accept” (or similar) or by using the Services, your parent or legal guardian has reviewed and agreed to this User Agreement and has given you permission to use the Services.

  • 2.5 Parents and legal guardians

    If you are a parent or legal guardian and you allow a minor to use the Services, you represent that you have the authority to do so and you agree: (a) you are accepting this User Agreement on behalf of yourself and the minor (to the extent permitted by law); (b) you are responsible for supervising the minor’s use; and (c) you are responsible for the minor’s activity and any purchases the minor makes to the extent permitted by platform or device settings and applicable law.

    If we require you to provide permission, consent, or acceptance for a minor’s use of any Service or feature, then you are accepting this User Agreement on your own behalf and (to the extent permitted by law) on the minor’s behalf for that Service or feature.

    If the user is under the age of majority where they live, references to “you” in this User Agreement include the user’s parent or legal guardian who is allowing the user to use the Services and accepting this User Agreement on the user’s behalf.

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3. Other documents and conflicts

Summary: This User Agreement works together with our other policies, terms, and guidelines. In some instances, this User Agreement and separate rules, terms of sale, or terms of service will apply to your use of certain Services, and references in this document to the User Agreement will include those additional rules or terms. If there’s a conflict, the more specific terms control unless we tell you otherwise.

This User Agreement references the following documents:

  • 3.1 Third-party notices and licenses

    Information about third party notices and licenses (including open-source licenses) may be provided in the Services (for example, Settings > Legal > Notices), and may apply to your use of Third-Party Services (see Section 16.1).

  • 3.2 Local legal terms

    If you live in a country or region listed in Exhibit B (Local Consumer Terms), then Exhibit B (Local Consumer Terms) applies to you and controls over any conflicting terms in this User Agreement.

  • 3.3 Platform terms

    If you download or access any part of the Services via the Apple App Store, Google Play, Roblox, Epic, or other storefronts or platforms, those storefront or platform terms also apply. See Exhibit A (App Store and Platform Terms). If platform terms conflict with this User Agreement, the platform terms control but only to the extent they conflict with Mattel’s terms.

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4. Accounts, guest play, and security

Summary: : Some of our Services may allow you to play as a guest (that means without an account), but some features may require an account. You’re responsible for safeguarding login credentials and any activity conducted under your account.

  • 4.1 Guest play and accounts

    The Services may allow guest play, but some features may require you to be logged into an account (your “Account”). Supported login methods may include Apple, Google, Roblox, Epic, email/password, Facebook, guest, or a Mattel Account.

  • 4.2 Cross-device sync, transfer, recovery

    We may offer cross-device sync and Account recovery features. We may require you to verify ownership for security purposes.

  • 4.3 Account security

    Your Account is only meant for you, so please keep your login information confidential. Tell us immediately at mgs-support@mattel.com or https://mattel.helpshift.com if you suspect unauthorized access.

  • 4.4 Viewing a copy of the User Agreement

    You can view the current User Agreement in the Services (for example, Settings > Legal > User Agreement and at: https://mattelsupport.com/mattel-user-agreement).

  • 4.5 Closing your Account

    You can request to close your Account through the provider of the Account. If you are a parent or legal guardian requesting deletion of a child’s information, please use the instructions in our Privacy Policy for under 18: Mattel’s Privacy Notice for Parents, Minors, and Children: https://mattelsupport.com/childrens-privacy-statement/.

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5. License to use the Services

Summary: We give you a limited, personal license to use the Services. You don’t own any portion of the Services including our intellectual property.

Subject to this User Agreement, Mattel grants you a personal, limited, revocable, non-exclusive, non-commercial, non-transferable, non-sublicensable license to install and use the Services only for your personal entertainment. Except as expressly granted above, Mattel or its licensors own and reserve all other rights, including all right, title, and interest in and to the Services and all associated intellectual property rights.

Except as allowed by law, you may not do any of the following with the Services:

  • copy, modify, or create derivative works
  • reverse engineer, decompile, or bypass security or Digital Rights Management (DRM)
  • use bots, cheats, AI agents, automation, or unauthorized third-party tools
  • exploit bugs or abuse systems
  • use the Services for commercial purposes
  • use the Services or any content from them (including UGC that you don’t own, gameplay, characters, artwork, audio, or text) as input to develop, train, fine-tune, or improve any AI platform (including by scraping, harvesting or bulk downloading)

You must:

  • Respect the intellectual property and other rights of Mattel, its licensors, and others including fellow users

If you break these rules, we may suspend or terminate access. See Sections 7 and 15.

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6. Community guidelines and photosensitive seizure warning

Summary: Be respectful and safe. Don’t harass others, share personal info, or post illegal or harmful content.

  • 6.1 Community Guidelines, Code of Conduct, and Fair Play Policy

    You agree to follow our Community Guidelines, Code of Conduct, and Fair Play Policy: https://mattelsupport.com/mattel-play-policy.

    Specific examples of prohibited behavior include:
    • harassment, hate, bullying, stalking, insults, personal attacks, threats, grooming, doxxing;
    • fraud, scams, deception, chargeback abuse, impersonation;
    • posting defamatory, slanderous, indecent, obscene, pornographic, or sexually explicit UGC;
    • using our Services for business purposes or other unauthorized commercial activity;
    • sharing personal information (yours or someone else’s) in public spaces. This may include name, address, phone number, e-mail address, social security number, credit card number, medical information, financial information, or any other information that may be used to track, contact, or impersonate an individual; and
    • posting illegal content or infringing intellectual property or other rights
    Online safety note: People online may not be who they say they are. Use caution when interacting with others.

  • 6.2 Photosensitive seizure warning

    A very small percentage of individuals may experience seizures or other symptoms when exposed to certain light patterns or flashing lights. If you or anyone in your family has a history of seizures or photosensitivity, consult a doctor before playing. Stop using the Services immediately and consult a doctor if you experience dizziness, altered vision, eye or muscle twitching, loss of awareness, disorientation, involuntary movement, or convulsions.

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7. Anti-cheat, enforcement, bans, and appeals

Summary: We may use technical and policy tools to prevent cheating and abuse. We can warn, remove content, restrict features, suspend, ban, terminate access, and device-ban in serious cases.

Monitoring and anti-cheat tools. To help keep the Services fair and secure, Mattel and/or our vendors may use human review and technical tools to detect and investigate cheating, fraud, security issues, and other violations of this User Agreement and our Community Guidelines, Code of Conduct, and Fair Play Policy. Specific measures may vary by Service. These tools may collect and analyze information about gameplay, Account activity, user reports, content, and device or app integrity signals while you use the Services. We use this information for safety, moderation, fraud prevention, cheat prevention, and enforcement as described in this User Agreement, our Privacy Policy for under 18: Mattel’s Privacy Notice for Parents, Minors, and Children: https://mattelsupport.com/childrens-privacy-statement/, our Privacy Policy for 18 and over: Mattel Mobile and Game Apps – Privacy Notice: https://mattelsupport.com/mobile-games-apps-privacy-notice/, and our Community Guidelines, Code of Conduct, and Fair Play Policy at https://mattelsupport.com/mattel-play-policy.

  • 7.1 Examples that are prohibited by policy

    • Bots, macros, scripts, AI agents, automation tools, cheats, hacks, trainers, mod menus, and other unauthorized third-party tools
    • Exploits, including abusing bugs, glitches, unintended mechanics, or undocumented features
    • Boosting, collusion, win trading, and other unfair manipulation of rankings, rewards, progression, matches, or live events
    • Unauthorized account access, account sharing, account sales, credential misuse, or ban evasion
    • Use of emulators, rooted or jailbroken devices, virtualized environments, or other compromised setups where a Service prohibits them or where they are used to cheat, bypass security, or evade enforcement

  • 7.2 Enforcement actions

    To the extent allowed by law, and depending on the seriousness or frequency of the conduct, we may act with or without notice. Our actions may include:
    • Provide a warning to you;
    • Remove or disable content or UGC;
    • Restrict chat, voice, trading, marketplace, social, or other features;
    • Reset or revoke affected rankings, rewards, Virtual Items, or progression;
    • Suspend, restrict, permanently ban, or terminate your Account or your access to some or all of the Services; and/or
    • Apply device bans or similar technical restrictions in severe cases.
    For major enforcement actions (for example, a suspension longer than 24 hours, a permanent ban, removal of UGC, or long-term feature restrictions), we will try to provide information about the action and reason for the action, as well as any appeals process, if any. We may not be able to provide this information if doing so would: (i) violate the law or a lawful request; (ii) compromise safety, security, fraud prevention, or investigations; or (iii) expose enforcement methods in a way that increases abuse.

  • 7.3 Appeals

    We may offer an appeals process for certain enforcement actions via Support. That information will be provided in our communication to you, or you may contact mgs-support@mattel.com or https://mattel.helpshift.com. Include your Account details and any information you want us to consider.

    Do not misuse reporting, appeals, or support channels to harass others, retaliate, spam, or otherwise abuse the moderation or appeals process.

    Depending on where you live, additional notice and complaint-handling rules may apply. See Exhibit B (Local Consumer Terms).

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8. User-generated content (UGC) and social features

Summary: If you post content (“UGC”), you keep ownership of your contributions that don’t include our intellectual property, but you grant us a license to host and use that UGC in connection with our Services. We can moderate or remove content and enforce rules.

  • 8.1 Your responsibility

    You are responsible for UGC you submit and for your interactions with others. You may not upload UGC that infringes anyone else’s rights or that violates the law, this User Agreement, or anyone’s right of privacy or right of publicity.

    Helpful tips: your UGC should not contain any visible logos, phrases, or trademarks that belong to third parties. If anyone contributes to your UGC or has any rights to your UGC, or if anyone appears in the UGC, then you must also have their permission to post it. For example, if someone has taken a picture of you and your friend, and you want to post the photo to our Services, then you must obtain your friend’s and the photographer’s permission to do so.

  • 8.2 Ownership

    You keep ownership of your UGC contributions that don’t include our intellectual property (our intellectual property remains owned by us).

  • 8.3 License you give us

    By posting your UGC, you grant Mattel a worldwide, royalty-free, attribution-free, sublicensable, perpetual, irrevocable, non-exclusive, transferable license to host, store, reproduce, modify (including for formatting and safety), create derivative works, publicly display, publicly perform, transmit, and distribute your UGC in any manner or form and in any medium now known or later created, all in connection with the operation, improvement, marketing, and provision of the Services. We will use UGC in accordance with applicable law and our Privacy Policy. If your UGC includes personal information, we may limit how we use it and may need additional permissions before using it.

  • 8.4 License you give to other users (within the Services)

    By posting your UGC you grant other users a worldwide, royalty-free, attribution-free, non-exclusive, non-transferable, non-sublicensable license to access, use, host, store, reproduce, display, perform, transmit, and distribute your UGC in any manner or form and in any medium now known or later created, solely within and in connection with the Services and as enabled by those features. This does not give other users any rights to use your UGC outside the Services without your permission.

  • 8.5 Moderation and removal

    We may review, monitor, or remove UGC and restrict features, but we don’t promise to catch everything. We do not pre-screen all UGC and do not endorse or approve of any UGC made available on the Services. If we detect inappropriate UGC, we may take action, including via any of the enforcement actions set forth under Section 7 above.

  • 8.6 Voice chat

    If voice chat is offered in the Services, it may be monitored, captured, recorded, or transcribed for safety, moderation, fraud prevention, and legal compliance. We may do so only where permitted by law, with notice or consent where required, and in accordance with our Privacy Policy.

  • 8.7 No expectation of privacy in public and social spaces

    Communications in public areas may be visible to others and may be used for moderation and safety.may be visible to others and may be used for moderation and safety.may be visible to others and may be used for moderation and safety.

  • 8.8 Ideas and Feedback

    If you send us any ideas or feedback, you agree that such a submission does not create a confidential, fiduciary, or other type of special relationship with Mattel, that we will not hold them confidential, and that we can use them without compensation or attribution.

  • 8.9 User interactions; release

    You are responsible for your interactions with other users. To the fullest extent permitted by law, if you have a dispute with another user, you release the Mattel Parties (defined in Section 16) from claims arising out of or related to that dispute.

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9. Virtual currency and digital items, trading, gifting, marketplace, chance-based mechanics

Summary: Virtual currency and digital items are licensed, not owned, and can change. Trading and gifting may be allowed with limits. Chance-based mechanics odds are disclosed in compliance with applicable law.

  • 9.1 No ownership; no cash-out

    Virtual currency, digital items, and other in-game digital goods (“Virtual Items”) are licensed to you. They:
    • have no real-world monetary value
    • are not redeemable for cash or anything of value outside the Services
    • may be changed, removed, rebalanced, or made unavailable at any time, as allowed by law
    No real-money trading; no off-platform sales. Except as we expressly allow through features in the Services (for example, gifting or an in-Service marketplace), you may not sell, purchase, or transfer Virtual Items (or your Account) for real money or anything of value outside the Services. If you do, we may suspend or terminate your Account and revoke the affected Virtual Items, to the extent permitted by law.

    No refunds (except where required). Virtual Items are not redeemable for cash and are generally not refundable or exchangeable except where required by law or applicable storefront refund rules. See Section 10.

  • 9.2 Expiration, rotation, and changes

    Virtual Items may expire or rotate. For example, season or event content may only be available during the season or event and may be out of rotation until it returns (if it returns). We may adjust pricing, availability, and gameplay balance without notice, as allowed by law.

  • 9.3 Trading, gifting, and marketplace

    We may allow users to trade or gift certain Virtual Items and/or use a marketplace (including cross-platform).

    Trading and gifting rules. Any trading, gifting, or marketplace activity must use tools we provide in the Services and must follow our policies. We don’t support or take responsibility for any off-platform trades, third-party marketplaces, “account sales,” or scams. Any attempted off-platform trade is at your own risk and may result in enforcement action under Section 7.
    • We may impose limits, eligibility rules, verification steps, and fees.
    • Gifting may not be reversible.
    • If you suspect fraud or unauthorized activity, contact Support at mgs-support@mattel.com or https://mattel.helpshift.com.
    We may suspend or reverse access to items involved in fraud, chargebacks, or policy violations, as allowed by law.

  • 9.4 Chance-based mechanics

    If the Services offer paid chance-based items, we will display the odds or probability information before purchase, as required by applicable law.

    Jurisdictional disclosures and restrictions. In some jurisdictions we may be required to provide additional disclosures (for example, item probability ranges, item lists, or other purchase disclosures) or to restrict or disable certain chance-based mechanics entirely. If so, we will disclose the applicable information in the Services.

    Parental controls and defaults. If the Service allows access to users under 13, paid chance-based purchases for users under 13 are disabled by default. For minors (under the age of majority which is usually 18), we may apply additional safeguards (such as spend confirmations, default spending limits, and/or requiring parental permission), consistent with platform tools and applicable law. You may also use your device or store parental controls to manage purchases.

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10. Purchases, billing, refunds, and web store

Summary: Most purchases go through the platform store; refunds follow store rules.

  • 10.1 Storefront terms apply for payment processing

    Purchases may be processed by a storefront run by Apple, Google, Roblox, Epic, and/or by Mattel via a direct web store (where permitted). Your payment relationship may be with the storefront provider or with Mattel (if Mattel is the merchant of record for a transaction).

    For purchases processed by a storefront provider, that storefront’s terms and policies (including refund policies and billing dispute processes) control to the extent they apply to that purchase.

    You represent that you are authorized to use the payment method you choose and to make purchases (including because you are the account holder or you have your parent or legal guardian’s permission). If you are a minor, your parent or legal guardian is responsible for charges to the extent permitted by law and platform rules.

  • 10.2 Refunds

    Refunds are handled under the applicable storefront policies. We may (but are not required to) provide goodwill credits or make-goods in some situations.

  • 10.3 Terms of Sale for digital purchases from Mattel

    If you purchase anything directly from Mattel (including through a Mattel web store, or through any direct purchase option in the Services where permitted), the purchase is also subject to the Mattel Terms of Sale: https://corporate.mattel.com/mattel-shopping-terms. Any additional or alternate terms shown at checkout also apply.

  • 10.4 Links to physical products

    The Services may include links or features that let you browse or buy physical products (for example, toys or merchandise) from Mattel or from third parties. Physical-product transactions are usually separate from in-app purchases and are not processed by Apple, Google, Roblox, or Epic unless we specifically say otherwise.

    When you click a link, you may leave the Services and go to a website or third-party service. If you buy physical products from Mattel, the Mattel Terms of Sale apply: https://corporate.mattel.com/mattel-shopping-terms. Any additional or alternate terms shown at checkout also apply. If you buy from a third-party seller, that seller’s terms apply and Mattel is not responsible for that seller’s products, shipping, returns, refunds, warranties, or customer support.

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11. Subscriptions

Summary: Subscriptions may auto-renew until cancelled. You can cancel through your app store account settings or your web account if you subscribed on the web.

Subscription options, auto-renewal, prices, billing frequency, trial terms, how to cancel, and benefits are shown at the time you subscribe prior to checkout (for example, on the in-app purchase screen or web checkout) and are part of your subscription.

When you start a subscription, you will provide affirmative express consent authorizing recurring charges until you cancel. Deleting the app or stopping use does not cancel your subscription. You must cancel through your storefront account settings (or web account if you subscribed on the web).

Refunds (if any) are handled under the applicable storefront or web checkout terms and applicable law; prorated refunds are not provided unless required by law or expressly stated at purchase.

We may change subscription offerings or benefits. See Section 15. We’ll provide notice and any required options (including the ability to cancel) as required by law and/or storefront rules.

Users may have subscriptions disabled or restricted under Limited Mode.

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12. Ads and Rewarded Offers

Summary: The Services may show ads and offers. Rewarded ads and offerwalls are optional and may be run by third parties; their terms and privacy practices apply, and to the maximum extent permitted by law, Mattel isn’t responsible for third-party offers, ads, products, services, content, or fulfillment.

  • 12.1 Third-Party ads and offers

    The Services may include ads, sponsored ads, rewarded ads, and offerwalls provided by third parties.

    Ad personalization and certain ad or offer features (including rewarded ads or offerwalls) may be unavailable or limited for users under certain ages or where required by law or platform rules (see Exhibit C (Limited Mode)).

    For information about ad personalization, measurement, and your choices and controls, see Section 13 and our Privacy Statement.

  • 12.2 Rewarded Ads and Offerwalls (Rewarded Offers)

    If you choose to participate in optional opportunities - such as watching an ad to completion or completing a third-party task (for example, a survey, download, or sign-up) - you may receive in-game rewards or Virtual Items (“Rewarded Offers”). Rewarded Offers are optional and may not be available at all times, in all regions, or on all devices, and we may change, limit, or stop offering them at any time.

    Rewards and Virtual Items are not guaranteed, have no cash value, and are provided only if completion is successfully recorded and verified (including by our advertising/offer partners). If a reward doesn’t credit due to an error or technical issue, contact Support at mgs-support@mattel.com or https://mattel.helpshift.com within a reasonable time; we may (but aren’t required to) provide a replacement reward or other remedy. We may delay, deny, adjust, remove, or reverse Rewarded Offer rewards if we reasonably believe there has been an error, abuse, fraud, chargeback activity, or a violation of this User Agreement, to the extent permitted by law.

  • 12.3 Mattel Responsibility for Third-Party Ads and Rewarded Offers

    Mattel does not control or endorse third-party ads or Rewarded Offers and to the maximum extent permitted by law, is not responsible for them, including with respect to any third-party offers, ads, products, services, content, or fulfillment. Their terms and privacy policies may apply, and they may collect information as described in those terms and policies. You are responsible for reviewing their terms and privacy policy and for any charges or obligations you may incur.

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13. Privacy and device permissions

Summary: We explain how we handle data, permissions, and related settings. Our Privacy Policy has the full details. See the Privacy Policy links in Section 3.

  • 13.1 Privacy Policy and Cookie Policy

    We handle data as described in our Privacy Policy, which explains how we collect, use, and share information about you and your use of the Services. See the Privacy Policy links in Section 3.

    Our Cookie Policy (where applicable) explains our use of cookies and similar technologies. See the Cookies and Related Technologies link in Section 3.

    If there is a conflict between this User Agreement and the Privacy Policy about data, privacy, or personal information practices, the Privacy Policy controls.

  • 13.2 Device Permissions

    The Services may request certain device permissions (camera, mic, location, etc.). You can often control these in device settings, but some features may not work if you don’t grant permission.

    We will describe why a permission is needed at the time we request it (or in settings). You can always control permissions in your device settings.

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14. AI features

Summary: The Services may include AI-enabled features (including safety, fraud prevention, moderation, anti-cheat, gameplay features, content tools, and support). Inputs may be processed by third-party AI providers. Some Services may display AI-generated outputs, and such outputs may be imperfect or unreliable.

  • 14.1 Processing and providers

    Data (including user inputs, chat, and UGC) may be processed by automated tools and third-party service providers (including AI providers) for safety, fraud prevention, moderation, anti-cheat, gameplay features, content tools, and support. We may disclose or make available data to these providers as described in our Privacy Policy, and subject to any choices and permissions required by law or platform rules.

  • 14.2 Training and improvement

    Mattel or third-party AI providers may use data (including user inputs, chat, and UGC) to develop, train, and improve AI services and systems, where allowed by law and consistent with our Privacy Policy.

    Important limits:
    • Users under 13: We do not use data collected in Limited Mode (or from users we know are under 13) to train general-purpose AI models or to build advertising profiles.
    • De-identified or aggregated data: We may use de-identified or aggregated data to improve safety, moderation, reliability, and performance.

  • 14.3 AI output disclaimers

    AI outputs may be inaccurate, incomplete, or inappropriate. Don’t rely on them as professional advice, and report any issues by contacting customer support at mgs-support@mattel.com or https://mattel.helpshift.com.

  • 14.4 No AI training by users

    You may not use the Services or any content from them that you don’t own (including UGC, gameplay, characters, artwork, audio, or text) as input to develop, train, fine-tune, or improve any AI platform (including by scraping, harvesting or bulk downloading). See Section 5.

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15. Updates, availability, and changes to the Services and the User Agreement

Summary: We can update the Services and change features. We’ll give notice of material User Agreement changes as required.

  • 15.1 Updates

    We may provide patches, updates, or upgrades, including automatic updates where supported, and such updates may be required in order to continue to use the Services.

  • 15.2 Availability and online dependencies

    The Services are always online and depend on online systems (for example, matchmaking, inventory, leaderboards, live events, store). Your ability to use the Services may depend on your device, internet connection, and third-party networks and services (for example, your mobile carrier, Wi-Fi provider, or platform services). We aren’t responsible for outages or issues caused by those third parties. We don’t guarantee uninterrupted availability, or availability at any given time, location, or platform. We may need to update or change certain parameters to balance usage of the Services, and these updates may negatively impact your in-game progress, currency, or items (see Section 9).

  • 15.3 Changes to Services

    We may modify or discontinue the Services, including specific features, events, items, or content. Where commercially reasonable, we will provide notice in the Services (or by email) before a material change takes effect.

    We may remove or disable features without notice if needed to comply with law, respond to legal requests, address safety or security risks, prevent fraud or cheating, fix outages, or protect the integrity of the Services.

  • 15.4 Changes to this User Agreement

    If we make material changes:
    • we may notify you via in-app notice, email, and/or push notification; and
    • we may request your re-acceptance in-app.
    Where required, we will provide you with reasonable notice (or any longer minimum as required by law) before material changes take effect.

  • 15.5 Sunsetting and ending features

    If we decide to shut down a Service or a major feature (for example, servers, matchmaking, inventory, leaderboards, live events, or the in-game store), we will try to provide reasonable advance notice in the Services (and/or by email if possible), unless we must act sooner for legal, safety, or technical reasons.

    During or after sunsetting, you may lose access to some content or features (including Virtual Items). Refunds (if any) are handled under the applicable storefront policies or as required by law. See Sections 9 and 10.

  • 15.6 Termination; effect of termination

    By you. You may stop using the Services at any time. If you have an Account, you can request to close it as described in Section 4.5.

    By Mattel. To the extent allowed by law, we may suspend, restrict, or terminate your access to some or all Services (including your Account) for the reasons described in Section 7, or if we discontinue a Service under Section 15.5.

    Effect. If your access is terminated, your license to use the affected Services ends. You may lose access to progress, UGC, subscriptions, and Virtual Items, and we are not required to provide refunds except where required by law or expressly stated at purchase.

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16. Disclaimers and limitation of liability

Summary: We provide the Services “as is” and limit our liability as set forth below and as allowed by law. Some jurisdictions don’t allow certain limits.

“Mattel Parties” means Mattel, its affiliates, licensors, service providers, and each of their officers, directors, employees, agents, and successors and assigns.

Nothing in this User Agreement excludes or limits any liability that cannot be excluded or limited under applicable law. For example, some jurisdictions do not allow the exclusion or limitation of liability for death or personal injury caused by negligence, or for fraud or willful misconduct. See Exhibit B (Local Consumer Terms).

  • 16.1 Disclaimers

    Mattel services. To the maximum extent permitted by law, the Services are provided “AS IS”, “AS AVAILABLE”, and “WITH ALL FAULTS” without warranties of any kind (express, implied, or statutory), including implied warranties of merchantability, fitness for a particular purpose, non-infringement, non-misappropriation of intellectual property rights, title, quiet enjoyment, system integration, and accuracy.

    We don’t guarantee the Services will be uninterrupted, error-free, secure, or free of harmful components (such as viruses or other code that could damage your device or data).

    We also don’t promise that any information, content, or results available through the Services are accurate, complete, reliable, helpful, or up to date, that defects will be corrected, or that your use of the Services will be lawful in every location. You are responsible for complying with any local laws that apply to you.

    Third-party software and services. The Services may include or rely on third-party software, game engines, SDKs, APIs, open-source components, and other third-party services or integrations (collectively, “Third-Party Services”), so your use of the Services may be subject to third party terms. The Mattel Parties don’t control them and to the maximum extent permitted by law, the Mattel Parties make no warranties regarding Third-Party Services and are not responsible for them.

    To the extent a warranty cannot be disclaimed as a matter of applicable law, the scope and duration of such warranty will be the minimum required under such law.

    This Section 16.1 does not change any rights you may have for physical products you purchase directly from Mattel under the Mattel Terms of Sale.

  • 16.2 Limitation of liability

    To the maximum extent permitted by law, the Mattel Parties will not be liable for lost profits or indirect, incidental, consequential, special, exemplary, or punitive damages, arising out of or related to the Services, your inability to use the Services, any action taken in connection with law enforcement authorities, copyright or other intellectual property owners, errors or omissions in the Service’s operation, or damage to any hardware or data. This limitation applies even if any of these events were foreseeable and even if a Mattel Party was advised or should have known of the possibility of such losses or damages. This applies regardless of the legal theory (contract, tort (including negligence), strict liability, statute, or otherwise).

    This limitation also applies to claims arising from or relating to Third-Party Services. Mattel’s licensors and service providers are intended third-party beneficiaries of Sections 16.1 and 16.2 to the extent permitted by law.

    To the maximum extent permitted by law, the Mattel Parties’ total liability for all damages, losses, causes of action, and claims in connection with your use or access of the Services will not exceed the greater of: (a) the amount you paid to Mattel for the Services in the 12 months before the event giving rise to the claim; or (b) $50, unless applicable law requires otherwise.

  • 16.3 Jurisdictional limitations

    Some countries or regions don’t allow certain disclaimers or limits. In those cases, these terms apply only to the extent allowed by law. See Exhibit B (Local Consumer Terms) for country and region overrides that may apply to you.

  • 16.4 No injunctive or equitable relief

    To the fullest extent permitted by law and except as described in Section 18 and Exhibit E (Dispute Resolution Terms), if you claim you were harmed in connection with the Services, you agree that any harm is not irreparable and that money damages (if any) would be an adequate remedy. Except where prohibited by law, you agree you will not seek (and you will not be entitled to) injunctive or other equitable relief that would interfere with or prevent the development, operation, or exploitation of the Services or Mattel’s products, services, or intellectual property.

    This Section 16.4 does not limit any rights or remedies that cannot be waived under applicable law (including, where applicable, rights to seek injunctive relief). It also does not limit the ability to bring an Excluded Dispute in court and seek injunctive or other equitable relief in that context to the extent allowed by law, as described in Section 18.3 and Exhibit E.5.

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17. Indemnity

Summary: You agree to cover certain claims and costs as set forth below (to the extent allowed by law).

“Mattel Parties” means Mattel, its affiliates, licensors, service providers, and each of their officers, directors, employees, agents, and successors and assigns.

To the extent allowed by law, you agree to defend, indemnify, and hold the Mattel Parties harmless from and against any and all third party claims, damages, losses, costs, investigations, liabilities, judgments, fines, penalties, settlements, interest, and expenses (including attorneys’ fees) arising directly or indirectly out of any claim, suit, action, demand, or proceeding made or brought against any Mattel Party by any person (including you), to the extent the claim arises out of or relates to:

  • your use of the Services and your activities in connection with the Services (including conduct through your Account);
  • your breach (or attempted breach) of this User Agreement or any additional terms that apply to a Service;
  • your violation (or attempted violation) of any law, rule, regulation, code, statute, ordinance, or order, in connection with your use of the Services;
  • your UGC, including any claim that the Mattel Parties’ use of your UGC, ideas, or feedback as permitted by this User Agreement infringes or violates a third party’s rights;
  • any information or material that is submitted, posted, transmitted, or otherwise made available through your Account or device (even if not submitted by you) that infringes, violates, or misappropriates any copyright, trademark, trade secret, patent, publicity, privacy, or other right of any person or entity;
  • any misrepresentation made by you;
  • fraud, cheating, chargeback abuse, or other misuse of the Services;
  • any claim by you (or on your behalf) that you “own” Virtual Items (Section 9), or that they have real-world monetary value; or
  • any claim by you (or on your behalf) arising from the expiration, rotation, modification, suspension, deletion, termination, loss, or alleged change in “value” of Virtual Items or subscriptions.

You also agree to cooperate as reasonably required in the defense of any such matter. The Mattel Parties retain the right to assume the exclusive defense and control of any matter subject to indemnification by you. The Mattel Parties retain the exclusive right to settle, compromise, and pay all matters.

If you are under the age of majority where you live, your parent or legal guardian is responsible for the obligations in this Section 17 to the extent permitted by law.

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18. Disputes, arbitration, class action waiver, governing law

Summary: Except where prohibited by applicable law, and subject to your right to opt-out as described in Section 18.5, you and Mattel agree that any dispute, controversy, allegation, or claim that arises out of or relates to this User Agreement or your use of or relationship with the Services (collectively, “Dispute”) will be resolved exclusively by final and binding individual arbitration (not class actions or class arbitrations), rather than in court, except that either party may bring an individual claim in small claims court if it qualifies. Local consumer dispute rules may apply. See Exhibit B (Local Consumer Terms).

  • 18.1 Informal resolution first

    Before filing a claim, please contact Support at mgs-support@mattel.com or https://mattel.helpshift.com and give us a chance to resolve the issue.

    If you want to start arbitration, you must send a written Notice of Dispute as described in Exhibit E.2. A support request (including email or in-app support) does not replace a Notice of Dispute.

  • 18.2 Binding arbitration; class action waiver

    Except where prohibited by law, you and Mattel agree to resolve disputes by binding arbitration on an individual basis on the terms set forth in Exhibit E (Dispute Resolution Terms). Class actions, class arbitrations, and representative actions are not allowed.

    Special terms for minors. If you are under the age of majority in your jurisdiction, you may use the Services only with the involvement and consent of a parent or legal guardian. By allowing a minor to use the Services, the parent or legal guardian represents and warrants that they have reviewed and agree to this User Agreement on behalf of both themselves and the minor.

    The parent or legal guardian agrees to be responsible for the minor’s use of the Services, including all financial charges, compliance with this User Agreement, and any Disputes arising from such use.

    To the fullest extent permitted by applicable law, the parent or legal guardian agrees that the agreement to arbitrate, including the class action waiver, applies to any Disputes relating to the minor’s use of the Services.

  • 18.3 Exceptions

    • Qualifying claims in small claims court (if eligible) may be brought by you or Mattel in small claims court.
    • Excluded Disputes are defined in Exhibit E.5. Excluded Disputes are not subject to the arbitration requirement and may be brought in court to the extent allowed by law.

  • 18.4 Governing law; venue

    This User Agreement is governed by the laws of New York, excluding conflict of laws rules, except where your local consumer law requires otherwise. Except as required by Exhibit B (Local Consumer Terms), venue for matters not subject to arbitration is described in Exhibit E.7.

  • 18.5 Opt-out (optional)

    You have the right to opt out of this arbitration agreement. To do so, you must provide notice within thirty (30) days of first accepting this User Agreement by sending an email to arbitration-opt-out@mattel.com.

    Your notice must include the user’s name (and the parent or legal guardian’s name if the user is a minor), the email address or account identifier associated with your account, and a clear statement that you wish to opt out of arbitration.

    If you opt out, disputes will be resolved in court instead of arbitration. The class action waiver, (in Section 18.2 above) will still apply to the maximum extent permitted by law. Opting out will not affect your ability to use the Services.

    If a minor uses the Services, a parent or legal guardian must submit any opt-out request on the minor’s behalf.

  • 18.6 Local consumer dispute rules

    Some countries or regions limit or prohibit mandatory arbitration and/or class action waivers for consumers. If you live in a country or region listed in Exhibit B (Local Consumer Terms), the dispute terms in Exhibit B (Local Consumer Terms) apply and may replace or limit this Section 18 and Exhibit E (Dispute Resolution Terms).

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19. Notices, DMCA, and other IP complaints

Summary: Tell us if you think any content on the Services infringes someone else’s IP, including your own. We may remove content and take repeat-infringer action.

If you believe content in the Services infringes a copyright, trademark, or other IP rights, contact us at: InfringementNotice@Mattel.com and follow the procedures in Exhibit D (DMCA and Other IP Notification Procedures).

We may review notices, remove or disable access to content, and (in appropriate circumstances) suspend or terminate repeat infringers’ access to the Services.

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20. General terms

Summary: These are the standard legal terms that make the contract work. They cover transfer, severability, and interpretation.

  • Entire agreement: This User Agreement (including the Exhibits and other documents described in Section 3) is the entire agreement about the Services, except for any additional platform terms or Third Party Services terms that control where applicable.
  • Severability: If part of this User Agreement is unenforceable, the rest remains in effect.
  • No waiver: Failure of Mattel to enforce any part of this User Agreement isn’t a waiver.
  • Survival: Sections that by their nature should survive will survive termination, including Sections 5, 8.3, 8.4, 9–10, 16–20, and Exhibits A–E.
  • Assignment: You may not assign this User Agreement; we may assign to affiliates, subsidiaries, or successors.
  • Export and sanctions: You agree to follow U.S. and other export control and sanctions laws, and agree not to export or transfer the Services to any foreign national or national destination that is prohibited by these laws. You also acknowledge you are not a person with whom Mattel is prohibited from doing business under these laws.
  • Language: We may provide translated versions of this User Agreement and related notices. If applicable law requires that we provide this User Agreement (or certain consumer information) in a particular language, we will do so. If there is a conflict between versions and local law requires a local-language version to control, that local-language version controls to the extent required by law. Otherwise, the English language version controls. For Québec consumers and other country-specific language rules, see Exhibit B (Local Consumer Terms).
  • Amendment: The User Agreement may not be amended or modified except as specified in Section 15 or otherwise made in writing and signed by Mattel.
  • Third-party beneficiaries: Certain storefronts and platform providers may be third-party beneficiaries as stated in Exhibit A (App Store and Platform Terms).
  • Force majeure: We are not liable for delays or failures caused by events beyond our reasonable control (for example, power or internet service outages, natural disasters, pandemics, war, terrorism, labor disputes, or government orders).
  • Electronic communications: You agree we may provide notices and other information to you electronically (for example, in-app, by email, or by posting), and that electronic communications satisfy legal “in writing” requirements where permitted by law.
  • Headings, summaries, and interpretation: Headings and summaries are for convenience only and in the event of a conflict, the text set forth in the body of the relevant section of the User Agreement will control. “Including” means “including without limitation.”

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21. Contact us

Summary: We want you to have a great experience, and we’re here to help. Use Support for gameplay issues and Legal for contract notices.

Support: mgs-support@mattel.com or https://mattel.helpshift.com
Mail: Mattel, Inc., 333 Continental Blvd, El Segundo, CA 90245

California consumer notice. If you are a California resident, you may contact the Complaint Assistance Unit of the Division of Consumer Services of the Department of Consumer Affairs by mail at 400 R St., Suite 1080, Sacramento, California, 95814, or by telephone at 916.445.1254.

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Exhibit A (App Store and Platform Terms)

Summary: If you use or access the Services via a storefront (Apple, Google, Roblox, Epic), some extra terms apply. If there’s a conflict, required platform terms control.

  • A1. Apple App Store (iOS) – Required acknowledgments

    If you download from Apple:
    • This User Agreement is between you and Mattel, not Apple.
    • Apple has no obligation to provide support or maintenance.
    • Apple is not responsible for product claims (including IP infringement, consumer protection, or regulatory claims) to the extent permitted by law.
    • If the app fails to conform to warranty, you may notify Apple and Apple will refund the purchase price (if any), to the extent required by Apple’s policies; Apple has no other warranty obligation.
    • Apple is a third-party beneficiary of this User Agreement and may enforce it.

  • A2. Google Play, Roblox, Epic, and other storefronts

    Storefront terms may govern billing, refunds, and certain device or account rules. Storefront providers may be third-party beneficiaries where their terms require it.

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Exhibit B (Local Consumer Terms)

Summary: If you live in one of the countries or regions listed below, these Local Consumer Terms apply to you and control over conflicts with the main User Agreement. Nothing in this User Agreement limits rights that cannot be waived under applicable consumer laws.

How this Exhibit works

  1. Who it applies to. This Exhibit applies if you reside in one of the listed countries/regions below.
  2. What it overrides. These Local Consumer Terms override conflicting parts of the User Agreement, including (where applicable) Sections 15 (Updates, availability, and changes to the Services and the User Agreement), 16 (Disclaimers and limitation of liability), 17 (Indemnity), 18 (Disputes, arbitration, class action waiver, governing law), 20 (General Terms – Language), Exhibit E (Dispute Resolution Terms), and any other provisions to the extent required by local law. For example, in some countries, we can’t require mandatory arbitration for consumers, we can’t exclude certain warranties or liabilities, and/or we can’t require consumers to indemnify a business beyond what local law permits.
  3. Store purchases. If you buy through Apple, Google, Roblox, and/or Epic, storefront terms may govern billing/refunds, but mandatory local consumer rights still apply where required.

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B.1 EEA, UK, and Switzerland

Summary: If you live in the EEA, UK, or Switzerland you have mandatory consumer rights for digital content/services, and mandatory arbitration/class waivers may not apply.

  • B.1.1 Your statutory consumer rights stay intact

    Nothing in this User Agreement limits mandatory statutory consumer rights. Disclaimers and liability limits apply only to the extent permitted by local law. Section 17 (Indemnity) applies only to the extent permitted by applicable consumer law.

  • B.1.2 Disputes, arbitration, governing law, and courts

    The arbitration and class action waiver provisions in Section 18 and Exhibit E (Dispute Resolution Terms) apply only to the extent permitted by applicable law. For example, in some countries, consumers generally can’t be required to arbitrate disputes before the dispute arises, so the arbitration requirement may not apply to you.

    To the extent required by the laws of your country of habitual residence, you may bring consumer claims in the courts of your country of habitual residence, and mandatory consumer laws of your habitual residence continue to apply.

  • B.1.3 Digital content and digital services conformity

    If local law gives you remedies when digital content/digital services are not provided with reasonable care and skill or are not in conformity, those remedies apply. This Exhibit does not replace any mandatory remedies you have under applicable law.

  • B.1.4 Changes to Services

    We may make changes to the Services for valid reasons (for example, to maintain or improve security, prevent fraud, comply with law, fix bugs, or improve performance). Where required by local law, changes will be made without additional cost to you and we will inform you in a clear and understandable way.

    If a change materially and negatively affects your access to or use of the Services (more than a minor impact) and local law gives you rights (for example, to terminate a subscription/contract or receive a proportionate refund for paid portions), those rights apply.

    EEA: If a Service is supplied or made accessible over a period of time, and a change negatively impacts your access to or use of that Service more than a minor impact, you may have the right to terminate free of charge within the time required by law (often 30 days) unless we enable you to keep access to the Service without the change at no additional cost and the Service remains in conformity.

  • B.1.5 Cancellation and withdrawal (where required)

    You may have additional cancellation/withdrawal rights for digital services where required. If local law requires specific disclosures or consent (for example, to start supplying digital content immediately and acknowledge loss of a withdrawal right), we will present those at purchase.

  • B.1.6 Online safety and transparency (EU DSA – where applicable)

    Where the EU Digital Services Act (or similar local rules) applies to relevant Service features, we will provide legally required transparency and user protections, which may include: (a) information about our content moderation rules and enforcement; (b) a statement of reasons for certain moderation decisions where required; (c) an internal complaint-handling process; and (d) access to out-of-court dispute settlement where required.

  • B.1.7 France (language)

    If we offer the Services to consumers in France, we will provide required consumer information in French (including, where applicable, instructions for use and any commercial guarantee conditions). If we provide a French-language version of this User Agreement and local law requires French to control, the French version controls to the extent required by law.

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B.2 Canada (including Québec)

Summary: Canadian consumer protections vary by province. Québec has additional language and dispute-term requirements.

  • B.2.1 Québec

    • French language. If you are in Québec, we will provide you with a French version of this User Agreement (including the standard terms) before asking whether you want to proceed in another language, and you may choose a non-French version only after you have had the opportunity to review the French version and you expressly choose the other language. If there is a discrepancy between the French version and another language version you were provided or consulted, you may rely on any version to the extent permitted by Québec law. For Québec consumers, the “Language” clause in Section 20 applies only to the extent permitted by Québec law.
    • Arbitration/class actions. To the extent required by Québec consumer law, the mandatory arbitration and class action waiver provisions in Section 18 and Exhibit E (Dispute Resolution Terms) do not apply to Québec consumers.
    • Changes. Where Québec law requires specific notice or refusal/cancellation rights for unilateral amendments, we will comply.
    • Non-waivable rights. Disclaimers/liability limits apply only to the extent permitted.

  • B.2.2 Rest of Canada

    Nothing in this User Agreement limits rights that cannot be excluded under applicable provincial consumer laws. Arbitration/class waiver provisions apply only to the extent permitted by applicable law.

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B.3 Australia

Summary: Australian Consumer Law provides consumer guarantees that generally can’t be excluded.

Nothing in this User Agreement excludes, restricts, or modifies consumer guarantees, rights, or remedies that cannot be excluded under the Australian Consumer Law. Disclaimers and liability limits apply only to the extent permitted by Australian law.

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B.4 New Zealand

Summary: New Zealand consumers may have mandatory rights that can’t be excluded.

Nothing in this User Agreement limits rights and remedies that cannot be excluded under New Zealand consumer law (including the Consumer Guarantees Act, where applicable). Disclaimers and liability limits apply only to the extent permitted by New Zealand law.

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B.5 Brazil

Summary: Brazil consumer law includes protections for distance contracts and limits unfair terms.

Disclaimers and liability limits apply only to the extent permitted by Brazilian law and do not limit non-waivable consumer rights. Arbitration/class action waiver provisions apply only to the extent permitted by Brazilian consumer law.

Portuguese language and translations. Where required by Brazilian law, we will make required consumer information available in Portuguese. If this User Agreement needs to be presented to a court or authority in Brazil, a Portuguese translation (including a sworn translation) may be required under applicable procedures.

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B.6 South Korea

Summary: South Korea has detailed consumer protections for electronic commerce and distance contracting, especially for direct purchases.

Direct purchases from Mattel. If you purchase goods or services directly from Mattel in South Korea (for example, via a Mattel web store), Korean law may give you cancellation/withdrawal rights for certain distance contracts (often within 7 days from when you receive the required contract information or when supply begins, whichever is later), subject to exceptions where permitted by law (for example, where content has been used or cannot be returned).

If what you receive is different from what was advertised or agreed, you may have additional cancellation rights within the timeframes provided by Korean law.

Refunds and fees. If you validly cancel where applicable, we will process refunds and related fees as required by Korean law. Disclaimers and liability limits apply only to the extent permitted by Korean law.

Store purchases. If you buy through Apple, Google, Roblox, and/or Epic, storefront terms may govern billing/refunds, but mandatory Korean consumer rights still apply where required.

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B.7 Japan

Summary: Japan’s Consumer Contract Act can invalidate certain one-sided terms and some liability waivers.

If you are a consumer in Japan, disclaimers and liability limits apply only to the extent permitted by Japanese law and do not limit non-waivable consumer rights.

Virtual currency disclosures. If Japanese law requires specific disclosures about paid virtual currency (for example, any usage period or expiration information), we will provide those disclosures in the Services at or before purchase.

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B.8 Philippines

Summary: Philippine consumers may have non-waivable rights. Disclaimers, liability limits, arbitration/class waivers, and indemnity apply only to the extent permitted by law. Nothing in this User Agreement limits rights that cannot be waived under applicable Philippine consumer law.

Disclaimers, liability limits, and indemnity. Sections 16 and 17 apply only to the extent permitted by applicable law.

Disputes/arbitration. The arbitration and class action waiver provisions in Section 18 and Exhibit E (Dispute Resolution Terms) apply only to the extent permitted by applicable law.

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B.9 Turkey

Summary: Turkey may require certain consumer terms and disclosures to be provided in Turkish, and some limitations may not apply to consumers.

Non-waivable rights. Nothing in this User Agreement limits rights that cannot be waived under applicable Turkish consumer law.

Turkish language (where required). Where required by law, we will provide required consumer information (and, if required, a Turkish-language version of this User Agreement) in Turkish.

Disclaimers, liability limits, indemnity, and disputes. Sections 16–18 (and Exhibit E (Dispute Resolution Terms)) apply only to the extent permitted by applicable law.

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B.10 Indonesia

Summary: Indonesia may require certain agreements and consumer-facing terms to be provided in Indonesian, and some limitations may not apply to consumers.

Non-waivable rights. Nothing in this User Agreement limits rights that cannot be waived under applicable Indonesian consumer law.

Indonesian language (where required). Where required by law, we will provide required consumer information (and, if required, an Indonesian-language version of this User Agreement) in Indonesian.

Disclaimers, liability limits, indemnity, and disputes. Sections 16–18 (and Exhibit E) apply only to the extent permitted by applicable law.

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Exhibit C (Limited Mode)

Summary: Limited Mode reduces social, marketing, and data-heavy features for users under a specified age or in certain locations. Some features may be unavailable.

When Limited Mode is applied, we may:

  1. Disable or heavily restrict social features
    • No public text chat, no direct messaging, no voice chat
    • No social login or social integrations (for example, Facebook login), except where we expressly enable it with appropriate safeguards
    • No clans/guilds or friend discovery (or invitation-only with controls)
    • Profiles limited (no bio, no links, no custom avatars that can include personal info)
  2. Disable UGC posting and sharing
    • No uploading images/video
    • No custom levels/content publishing (view-only if allowed)
  3. Disable or restrict trading, gifting, and/or the marketplace
    • No marketplace participation; trading and/or gifting may be disabled
  4. Restrict monetization and marketing; no targeted advertising
    • Disable offerwalls
    • Disable personalized ads and targeted advertising
    • Reduce tracking for advertising and marketing purposes (including limiting use of advertising identifiers), consistent with our Privacy Policy and applicable law
    • Restrict IAP/subscriptions and web store access (may be disabled entirely)
  5. Restrict permissions and sensitive data use
    • No location features unless strictly necessary and permitted
    • Restrict camera/microphone/contacts access unless essential and clearly disclosed

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Exhibit D (DMCA and Other IP Notification Procedures)

Summary: If you believe something on the Services infringes your copyright or other intellectual property, please tell us. Provide enough detail for us to find the content and contact you.

  • D.1. Copyright (DMCA) – How to send a notice

    Mattel will respond appropriately to notices of alleged copyright infringement that comply with the U.S. Digital Millennium Copyright Act (“DMCA”).

    If you own a copyright (or are authorized to act for the owner) and believe your copyright has been infringed via the Services, send a written notice including all of the following:
    1. A subject line that says: “DMCA Copyright Infringement Notice”
    2. A description of the copyrighted work you claim has been infringed (or, if multiple works, a representative list).
    3. A description of where the allegedly infringing material is located that is reasonably sufficient for us to find it (for example, the in-app location, username, and/or URL, if applicable).
    4. Your full name, address, telephone number, and email address.
    5. A statement that you have a good-faith belief the use is not authorized by the copyright owner, its agent, or the law.
    6. A statement, under penalty of perjury, that the information is accurate and that you are the copyright owner (or authorized to act on the owner’s behalf).
    7. Your physical signature, or an electronic signature (for example, your typed name followed by “//s//”).

    Where to send DMCA notices (DMCA Agent):

    By Mail:

    Mattel, Inc.
    333 Continental Boulevard
    El Segundo, California 90245-5012
    Attention: Vice President, Intellectual Property

    By E-Mail: InfringementNotice@Mattel.com

    We may choose not to respond to notices that do not substantially comply with the DMCA.

    The DMCA provides that a person who knowingly makes material misrepresentations may be liable.

    We may send the information in your notice to the person who posted the material. Without limiting our other rights, Mattel may, in appropriate circumstances, terminate a repeat infringer’s access to the Services.

  • D.2. DMCA Counter-Notification – If your content was removed

    If your content is removed or access is disabled due to a DMCA notice and you believe this happened because of mistake or misidentification, you may send a counter-notification to the addresses above. Your counter-notification should include:
    1. A subject line that says: “DMCA Counter-Notification”
    2. A description of the material removed/disabled and where it appeared before removal (include the in-app location and/or URL, if applicable).
    3. A statement, under penalty of perjury, that you have a good-faith belief the material was removed or disabled due to mistake or misidentification.
    4. Your full name, address, telephone number, email address, and (if applicable) your account username.
    5. A statement that you consent to the jurisdiction of the federal district court for the judicial district where your address is located (or, if outside the U.S., the U.S. District Court for the Central District of California), and that you will accept service of process from the person who submitted the DMCA notice (or their agent).
    6. Your physical signature, or an electronic signature (for example, your typed name followed by “//s//”).
    If we receive a valid counter-notification, we may restore the material (or stop disabling access) in not less than 10 and not more than 14 business days, unless we first receive notice that the original complainant filed a lawsuit seeking a court order to restrain the allegedly infringing activity. We may forward your counter-notification to the original complainant.

  • D.3. Other intellectual property (such as trademarks) – How to report

    If you own intellectual property other than copyrights and believe it has been infringed via the Services, you may send a written notice to the addresses above that includes:
    1. A subject line that says: “Intellectual Property Infringement Notice”
    2. A description of the IP you claim has been infringed.
    3. A description of where the allegedly infringing material is located that is reasonably sufficient for us to find it (include in-app location and/or URL, if applicable).
    4. Your full name, address, telephone number, and email address.
    5. A statement that you have a good-faith belief the use is not authorized by the IP owner, its agent, or the law.
    6. A statement, under penalty of perjury, that the information is accurate and that you are the IP owner (or authorized to act on the owner’s behalf).
    7. Your signature (physical or electronic).
    We will act on such notices in our discretion, consistent with applicable law. We may send the information you provide to the person who posted the allegedly infringing material. Users who fail to respond satisfactorily may be subject to suspension or termination.

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Exhibit E (Dispute Resolution Terms)

Summary: Unless prohibited by law, disputes must be resolved by individual arbitration (not class actions or class arbitrations). This Exhibit provides the detailed arbitration procedures referenced in Section 18.

This Exhibit E (Dispute Resolution Terms) applies only to the extent Section 18 applies to you. If your local law or Exhibit B (Local Consumer Terms) says arbitration/class waiver terms do not apply or are limited where you live, then those local laws or Exhibit B (Local Consumer Terms) terms control and this Exhibit E (Dispute Resolution Terms) may not apply to you.

  • E.1. Agreement to arbitrate; FAA; key definitions

    This User Agreement (including this Exhibit) is governed by and will be interpreted and enforced in accordance with the U.S. Federal Arbitration Act (9 U.S.C. §§ 1-16) (“FAA”), notwithstanding any other provision in this User Agreement. We agree that this Agreement and Exhibit are deemed to be a “written agreement to arbitrate” under the FAA.

    If any dispute, controversy, allegation, or claim arises out of or relates to this User Agreement or your (or, if applicable, your minor child’s) use of, or relationship with the Services (collectively, “Dispute”), you and Mattel agree to resolve such Disputes as set forth below, except for “Excluded Disputes” which are defined in Section E.5.

    This includes, without limitation, any claims based in contract, tort, statute, fraud, misrepresentation, or any other legal theory, and any disputes relating to the interpretation, applicability, enforceability, or formation of this User Agreement.

  • E.2. First — Try to resolve disputes informally (Notice of Dispute)

    Before starting arbitration, the party raising a Dispute must send a written notice to the other party describing the Dispute and proposing a resolution (a “Notice of Dispute”).

    Our notice to you will be sent based on the most recent contact information you provided for your Account (typically email). If we do not have current contact information for you, we have no obligation under this Section E.2.

    Your Notice of Dispute to us must be sent to: Mattel, Inc., 333 Continental Boulevard, El Segundo, California, 90245, U.S.A., Attention: General Counsel. You may also email a copy of your Notice of Dispute to: InfringementNotice@Mattel.com. Sending an email copy does not replace the requirement to send the Notice to the mailing address above unless we confirm otherwise in writing.

    For a period of 60 days from the date of receipt of notice from the other party, Mattel and you will attempt to resolve the Dispute or Excluded Dispute if possible. Neither party is required to resolve the matter.

    If we cannot resolve a Dispute within 60 days of receipt of the Notice of Dispute, then either you or we may submit the Dispute to arbitration as set forth in this Exhibit.

    A support request under Section 18.1 does not replace a Notice of Dispute under this Exhibit.

  • E.3. Arbitration procedures (individual only)

    Administrator and rules. The arbitration will be administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules and, if applicable, its Supplementary Rules for Mass Arbitration Filings, as modified by this Exhibit.

    Administrator fallback. If AAA is unwilling or unable to administer the arbitration within a reasonable period of time, then the arbitration will be administered by JAMS under its applicable consumer rules (or, if neither is available, by another provider the parties agree on).

    Arbitrator qualifications. Any arbitrator must be a retired judge or an attorney with at least fifteen (15) years of experience in the substantive area of the Dispute.

    Three arbitrators for high-value disputes. If the claimed value of the Dispute exceeds $250,000, or such other number as we may both agree, the arbitration will be heard by a panel of three arbitrators (one selected by each party, and the chair selected by the parties’ selected arbitrators or the administrator).

    No judge or jury. With arbitration: (A) there is no judge or jury; (B) arbitration proceedings and outcomes may be subject to confidentiality rules; and (C) judicial review of the arbitration outcome is limited.

    Location and format. If an in-person hearing is required, it will take place in Los Angeles, California or a location that is reasonably convenient for you (for example, the county or region where you reside), unless applicable rules require or we agree otherwise. The arbitrator may also allow hearings by video or phone where permitted by the rules.

    Fees and costs. You and Mattel will jointly pay administrative and arbitrator fees and other costs in accordance with the applicable arbitration rules, except where those rules or laws require Mattel to pay a greater portion or all fees and costs in order for this arbitration agreement to be enforceable. If the arbitrator determines that a claim is frivolous or brought in bad faith, the arbitrator may award fees as permitted by law.

    Discovery and award. Discovery will be permitted as permitted by the applicable arbitration rules and as determined by the arbitrator to be appropriate and proportional to the Dispute. The arbitrator’s decision must be in writing and include the disposition of each claim and the essential findings and conclusions supporting the decision and any award. Judgment on the award may be entered by any court with jurisdiction.

  • E.4. Time limit to bring Disputes

    TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, if you or Mattel want to assert a Dispute (but not an Excluded Dispute), then you or we must commence it (by delivering the Notice of Dispute under Section E.2 above) within 1 year after the Dispute arises — or it will be forever barred.

  • E.5. Excluded Disputes; injunctive relief; small claims

    “Excluded Disputes” means:
    • qualifying claims in small claims court (if eligible), and
    • claims for injunctive or other equitable relief to the extent allowed by law, including claims relating to: (i) Mattel’s or its licensors’ intellectual property rights; (ii) cheating, fraud, account compromise, or security issues; and/or (iii) actual or threatened harm to the integrity of the Services or Mattel’s operations, products, or services, or to persons or property.
    Nothing in this Exhibit prevents either party from bringing an Excluded Dispute in court to the extent allowed by law.

    Excluded Disputes may be submitted to arbitration only if you and Mattel consent in a writing signed by you and Mattel, Inc.’s General Counsel.

  • E.6. No class actions; no consolidation

    Disputes will be arbitrated only on an individual basis and not on a class, collective, consolidated, or representative basis, including in any coordinated or mass arbitration proceeding, unless we both agree otherwise.

    If a court or arbitrator holds that this “no class and no consolidation” restriction is unconscionable or unenforceable for any reason, then the agreement to arbitrate in this Exhibit will not apply, and the Dispute must be brought in court pursuant to Section E.7 below.

  • E.7. Court venue for matters not subject to arbitration

    Except to the extent arbitration is required above (and except for enforcing an arbitration award), any action or proceeding relating to a Dispute or Excluded Dispute may only be instituted in state or federal court in Los Angeles County, California, unless your local consumer law requires otherwise. Except as required by Exhibit B (Local Consumer Terms), you and Mattel consent to the exclusive personal jurisdiction and venue of such courts for such matters.

  • E.8. Mass arbitration (Batching)

    If 25 or more Disputes that arise out of the same or substantially similar facts, transactions, or legal issues are filed against Mattel by the same or coordinated counsel (a “Mass Arbitration”), or such other number as the parties agree or the administrator determines is appropriate, the parties agree to use a batching process designed to promote efficient resolution.

    Administrator mass rules. If the arbitration administrator has mass arbitration or batch filing rules, those rules apply unless they conflict with this Exhibit (in which case this Exhibit controls to the extent permitted by law). To the extent permitted by applicable law, these batching procedures will supplement any arbitration provider rules.

    Batching (if administrator has no mass rules). The administrator will group demands into batches of up to 25. The first batch will proceed first. After the first batch is resolved (by decision or settlement), the parties will meet and confer in good faith about how the remaining batches should proceed (including continued batching, bellwether selection, and/or mediation).

    Tolling. Any applicable time limits are tolled (i.e. paused) for Disputes that are part of a Mass Arbitration while batching is underway.

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Exhibit F (Key Terms Index)

Summary: This is a quick index of key terms used in this User Agreement. The official definitions appear in the sections listed below.

AAA (American Arbitration Association): Exhibit E (Dispute Resolution Terms)
Account: Section 4.1
App Store and Platform Terms: Exhibit A (App Store and Platform Terms)
Dispute: Exhibit E (Dispute Resolution Terms)
DMCA (Digital Millennium Copyright Act): Exhibit D (DMCA and Other IP Notification Procedures)
Excluded Dispute: Exhibit E (Dispute Resolution Terms)
FAA (U.S. Federal Arbitration Act): Exhibit E (Dispute Resolution Terms)
Limited Mode: Section 2.3 and Exhibit C (Limited Mode)
Local Consumer Terms: Exhibit B (Local Consumer Terms)
Mass Arbitration: Exhibit E (Dispute Resolution Terms)
Mattel: USER AGREEMENT introduction
Mattel Parties: Section 16 and Section 17
Notice of Dispute: Exhibit E (Dispute Resolution Terms)
Our: USER AGREEMENT introduction
Rewarded Offers: Section 12.2
Services: Section 1
Third-Party Services: Section 16.1
UGC (User-generated content): Section 8
Us: USER AGREEMENT introduction
Virtual Items: Section 9.1
We: USER AGREEMENT introduction

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