The following table outlines the different categories of tools that our mobile applications use and why we use them. Some of these technologies are necessary to provide our mobile apps, while other technologies are used to tailor the mobile app or present interest-based advertising. Different mobile apps within Mattel’s Services use different technologies and not all of the technologies in this list appear on every mobile app. You may be able to manage certain technologies using your built-in mobile device settings and controls, or the settings within your app where applicable. For more information, please refer to our COOKIES AND TECHNOLOGIES STATEMENT. Keep in mind that, if you opt out of interest-based advertising, your opt-out will not prevent advertising networks from displaying contextual advertising (advertising that is not customized to you and your interests); consequently, the ads you see may be less relevant to you. Please also note that you may need to revisit such choices if you reset your phone or otherwise turn ad tracking back on in your device settings.
TRACK CREATOR
Provider
Category
What does this technology do?
SDK / Domain
Bugsnag
Required
This service helps us detect app errors and performance issues so we can improve reliability.
90eb2abbac27eba3a3eb72cfe870a875.otlp.bugsnag.com
Bugsnag
Required
This service receives error and crash reports so we can diagnose and fix issues affecting the app.
notify.bugsnag.com
Bugsnag
Required
This service helps us understand app stability by collecting anonymous session information, which we use to improve the app experience.
sessions.bugsnag.com
Heroic Labs
Required
This service powers core game features, including gameplay
satoricloud.io
Contentstack
Required
This service delivers app content, such as images and game assets.
assets.contentstack.io
JURASSIC WORLD PLAY
Provider
Category
What does this technology do?
SDK / Domain
Google Inc.
Required
This service stores and delivers game assets needed for the app to run.
storage.googleapis.com
Vuforia
Required
This service verifies and manages AR feature licenses so the app can enable authorized augmented-reality functionality.
licensemanager.prod.vuforia.com
Vuforia
Required
This service collects usage information related to augmented-reality features so we can ensure proper operation and maintain service reliability.
usageservice.prod.vuforia.com
PICTIONARY AIR
Provider
Category
What does this technology do?
SDK / Domain
Contentstack
Required
This service delivers app content, such as images and game assets.
assets.contentstack.io
Google Inc.
Required
This service helps manage device setup so notifications and other features work properly.
device-provisioning.googleapis.com
Google Inc.
Required
This service manages notification tokens so the app can receive push notifications.
fcmtoken.googleapis.com
Google Inc.
Required
This service creates a unique installation ID needed for app features like push notifications.
firebaseinstallations.googleapis.com
Google Inc.
Required
This service stores and delivers game assets needed for the app to run.
storage.googleapis.com
Heroic Labs
Required
This service powers core game features, including gameplay, user sessions, and saving progress.
picair2-prod.us-east1.nakamacloud.io
Unity Technologies
Required
This service delivers app content and assets.
cdp.cloud.unity3d.com
Unity Technologies
Required
This service provides read-only configuration settings that help the app function correctly.
config.uca.cloud.unity3d.com
MOTU SKELETOR: UNTIL NEXT TIME
Provider
Category
What does this technology do?
SDK / Domain
Backtrace
Required
Collects crash reports and diagnostic information to help identify, troubleshoot, and resolve application issues.
Backtrace.com
Heroic Labs
Required
Provides backend game services, player data management, multiplayer functionality, and server communications.
heroiclabs.com
Didomi
Required
Manages user privacy preferences and consent choices for data collection and processing activities.
Didomi.com
Helpshift
Required
Provides in-app customer support, help center content, and ticket management features.
helpshift.com
Firebase
Functional/Analytics
Provides push notifications, application analytics, performance monitoring, and related Google services.
firebase.google.com
Auth0
Functional/Analytics
Allows users to sign in using their Mattel Login account and access account-related features.
login.mattel.com
Facebook/Meta
Functional/Analytics/Advertising
Enables social features such as friend connections and supports advertising, analytics, and audience measurement.
facebook.com
LevelPlay
Advertising
Manages and optimizes ad delivery across multiple advertising networks.
ironsrc.com, unity.com
AppLovin
Advertising
Delivers advertisements, measures ad performance, and supports monetization activities.
applovin.com
Google AdMob
Advertising
Delivers advertisements, supports app monetization, and measures ad performance.
admob.google.com
IronSource Ads Network
Advertising
Delivers advertisements, supports app monetization, and measures ad performance.
ironsrc.com
Unity Ads Network
Advertising
Delivers advertisements, supports app monetization, and measures ad performance.
unityads.unity3d.com
Singular
Advertising
Measures the effectiveness of advertising campaigns and attributes app installs and user actions to marketing sources.
Singular.com
HOT WHEELS SHOWCASE
Provider
Category
What does this technology do?
SDK / Domain
Heroic Labs
Required
Connects the app to Mattel’s backend services for gameplay, user sessions, player data, and game features.
Heroiclabs.com (nakama), satori.gg (satori)
Revenuecat
Required
Manages in-app purchases, subscriptions, purchase validation, and entitlement synchronization across devices.
Revenuecat.com
Lokalise
Required
Delivers translated text and language content so the app displays in the user's selected language
Lokalise.com
Algolia
Required
Provides fast and relevant search results, helping users quickly find products and content.
Algolia.com
Bugsnag
Required
Detects application crashes and performance issues so developers can identify and fix problems.
Bugsnag.com
Auth0
Required
Authenticates Mattel Login users, manages secure login sessions, and protects access to user accounts.
Auth0.com
Cloudinary
Required
Optimizes, stores, and delivers images efficiently to improve app performance and loading speed.
Cloudinary.com
Didomi
Required
Collects and manages user consent preferences and ensures tracking technologies respect privacy choices.
Didomi.io
Singular
Functional/ Advertising
Enables deep links that open users directly to specific app content, profiles, or promotional pages.
Singular.net
Klaviyo
Functional
Delivers push notifications and customer engagement messages based on user preferences and subscriptions.
Klaviyo.com
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